I develop brands that inspire confidence and attract more customers.
I have created brands and communication for businesses in many industries and for the last 15 years I have specialized in the food sector.
My name is Edson Arantes Brenes, creative director, art director, and marketing expert with over 20 years of experience.
My work encompasses everything from creating or renewing brands and visual identities to developing marketing strategies, providing creative direction, and enhancing the brand experience at my client's establishments.
I have worked for several multinational brands such as KFC, McDonald's, Teriyaki Experience, Quiznos, SmashBurger, and Cinnabon; as well as with some of the best restaurants in the country, including FURCA, NUNC, Quebracho, Sardi Trattoria, Garden Bistró, Parrillada Montevideo, and Café Anka, among others.
What do I do for your brand?
I guide your design or marketing team in implementing a method I've used successfully with other brands. It has three short- and medium-term objectives:
1. Position your brand above your competition.
2. Create strategies and communications that attract more customers.
3. Improve the brand experience to create connection and loyalty.
How do I work?
Audit and Analysis: Initial research to understand the current business situation, learn what competitors are doing, identify what they're doing well, what they're not, and what steps to take to build a better brand than your competitors.
Objectives, Target Audience and Image: Defining achievable medium- and long-term brand goals, defining the target audience, and revamping the brand's visual identity and graphic design if necessary.
*I can provide a rebranding service if the client prefers, or I can guide their team through the process.
Pillars, Strategy and Creativity: Definition and development of communication pillars, marketing strategies, creativity, seasonal campaigns, etc., all tailored to the brand's objectives.
Photography, Video and Graphic Design: Photo and video production, Keyvisual design, adaptations, and writing of materials for digital and print content.
*I can provide photo and video production and graphic design services if the client requests, or I can guide their team through the process.
Paid Media, Measurement and Tracking: Selection of communication channels, budgets, segmentation, and communication frequency. At this stage, the company's internal team implements the process, and we review the results together.
*I can provide these services if the client requests, or I can guide their team through the process.
STRATEGY, BRANDING,
MARKETING AND
CUSTOMER EXPERIENCE CONSULTING.
MONTHLY FEES:
For entrepreneurs and companies with up to 10 employees.
Starting at $150 + taxes
For companies with 10 to 25 employees.
Starting at $250 + taxes
For companies with 25 to 50 employees.
Starting at $500 + taxes
For companies with 50 or more employees.
Starting at $900 + taxes